Metaphor Sale
What’s the last thing you’d go to a DIY shop for? This is how we started thinking about our Metaphor Sale at Johnny’s DIY.
We then developed a series of unusual interventions on tools using existing metaphors and hid them in the shop to throw customers off and interrupt their normally practical shopping trip. Our long standing friendship with Neville Johnny has produced many creative projects. After our two exhibitions there, other artists were also invited to display their work in the shop during Deptford X, and Neville became quite the art collector. For the last couple of years we are collecting loose screws from the customers to create a new piece for the shop.
